Smith’s Point Analytics

What’s Next in Wireless

New Research - Mobile Software

Smith’s Point Analytics is an independent market research firm focused on emerging mobile and wireless technology. Founded in 2009, the company provides a wide range of consulting and research services aimed at developing a better understanding of technology and market developments. With the principal’s ten  plus years of experience in the mobile and wireless market, the company is able to provide its clients valuable insights into the constantly changing mobile ecosystem.

 

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Proximity Based Mobile Social Networking:

Applications and Technology, Creating New Connections in the Physical World

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The report answers questions such as:

1. How will proximity based social networks disrupt the current social networking ecosystem?

2. How will Apple, Amazon, Facebook, and Google react to the changing environment and why?

3. How big is the opportunity for proximity based social networking applications and what are the business models?

4. Who are the current players in the market and what are their strategies and strengths?

 

A potentially disruptive class of applications is beginning to emerge in the mobile social networking market. Proximity based social networks use geographic proximity as a way to discover and make new connections, leading to a transformation in how users interact on the mobile web. These applications will provide unique and engaging experiences that will drive demand for ad-hoc peer-to-peer wireless networks, disrupting the current architecture of the mobile web. Early entrants that develop a critical mass of users will have a huge advantage in controlling content discoverability and distribution on wireless networks of the future.

Companies Mentioned

 

Pages: 33

 

Vendors Profiled:

· Color Labs

· MyRete/WhosHere

· Loopt

· NearVerse/LoKast

· Sonar

 

Forecasts:

· Total Proximity Based Social Networking Users

· Average Revenues Per User of Proximity Based Social Networking  Applications

· Total Revenues Generated From Proximity Based Social Networking Applications and Services

 

Target Audiences:

· Content Providers looking to better understand new distribution channels

· Mobile App Developers looking for new opportunities in an emerging application category

· Technology Vendors looking to better understand drivers of peer-to-peer networks

· Anyone participating in the mobile application value chain

 

This in-depth report evaluates and quantifies the opportunity for proximity based social networking applications. The research also analyzes the opportunities and threats this disruptive technology presents to existing players and new entrants.