Content marketing has a number of advantages over traditional marketing techniques and has become vital to any technology company building a lead generation program. Key benefits include:
- Content last forever
- Insightful content positions you as a leader in your industry and higher on search engine rankings
- Valuable content builds trust, leading to new customers
- Content influences buyers who don’t value or trust traditional advertising
Smith’s Point Analytics is able to provide an independent voice in the market that draws on deep industry knowledge and strong communications capability. Unlike PR firms that can produce generic content we can provide deep insights that resonate with decision makers for maximum influence.
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