Sponsored Content

Thought leadership or content marketing strategy projects can take a number of forms but traditionally produce to the following deliverables.

Byline Articles

This offering is designed to help clients broaden the reach of clients message through thought leadership articles posted in trade publications. Typically these pieces are ghost written by Smith’s Point Analytics, enabling clients to drive much of the content and receive the recognition.

Short Whitepaper

The short whitepaper is designed to educate the market on the problem that your solution is solving and how your solution addresses the issue.

  • Brief Market Overview
  • Discussion of Vendor Solution
  • Analysis of How Solution Solves Market Need
  • Limited Research and no Modeling Required

View Sample Paper

Short Research Paper

The longer more analytical whitepaper include more research and analysis to incorporate more quantifiable and referencable deployments.

  • Brief Market Overview
  • Discussion of Vendor Solution
  • Analysis of How Solution Solves Market Need
  • Case Study or ROI Analysis
  • More Extensive Research and Modeling Required

See Sample Report

See Sample Report 2

Full Length Sponsored Research

A full length research report is an objective assessment of the market that provides value to multiple participants and will generated a greater number of leads due to wider distribution.

  • In-Depth Market Analysis that might include analysis of market drivers & barriers or shifting market conditions
  • Competitive Assessments
  • Forecasts and Opinion On Market Directions
  • Significant Research and Modeling Required

See Sample Report

Report Reprints

Our syndicated reports have a lot of great insight and analysis. Vendors that are interested in providing some of this insight to their prospects and customers can license report reprints that they can host on their websites or deliver directly to interested parties.