The In-Car App Experience: Convergence and Integration

cars-691144_1280As the car becomes more connected, users are demanding the same easy access to data and services that they have on their phone, in their car. This provides new opportunities for content providers, Silicon Valley mobile platform providers, and auto OEMs.  With this new opportunity, strategic decisions made today will have a significant impact on which companies will lead and wield the greatest influence and control of the in-car application experience of tomorrow.

This paper looks at the dynamics of the emerging connected car application platform market. The analysis includes a look at the unique requirements of this market and approaches that vendors are taking to address the opportunity.