Download Executive Summary
|Publication Date: November 2014||Enterprise and Site Licenses Available|
|Number of Pages: 50||Please Call: 617-633-9507|
|Number of Tables and Graphs: 9||or email@example.com|
The demand for mobile engagement platforms is booming as brands search for strategies to extend the lifespan and value of their mobile app assets. Mobile engagement platforms combine behavior tracking, analytics, marketing automation, and messaging to engage mobile users with the right message at the right time and place. In 2014 we expect this market to reach $405 million, a 105% increase over 2013 as businesses move from evaluation stage to implementation.
Engaging with mobile users on a one to one basis by leveraging contextual and personal data combined with predictive models is proving to be a very effective strategy to drive value and revenues. Solution providers are flocking to this market from various segments of the mobile ecosystem bringing unique core competencies and setting the stage for a very competitive and dynamic marketplace.
Vendors that are able to build quality models, innovate compelling messaging interfaces, and integrate with a variety of industry players and data sources will be well positioned to succeed in this market.
|Company Profiles||Forecasts: 2013-2018|
|ADOBE||Total Revenues—Mobile Engagement Platforms|
|GIMBAL||Total MAU’s of Applications Employing Mobile Engagement Technology|
|Adobe||Iris Mobile||Radium One|
|Carnaval||Mobile ROI||Tapjoy & 5Rocks|