Mobile Engagement Platforms – Leveraging context to capture the mobile moment

This report presents expansive analysis and forecasts of the growing and evolving market for mobile engagement platforms. This research dissects the competitive market dynamics and identifies advantages of various groups of players including: analytics, marketing automation and messaging vendors.
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Report Details

Publication Date: November 2014 Enterprise and Site Licenses Available
Number of Pages: 50 Please Call: 617-633-9507
Number of Tables and Graphs: 9 or emailpeter@smithspointanalytics.com
Price: $1,800

Content Overview

The demand for mobile engagement platforms is booming as brands search for strategies to extend the lifespan and value of their mobile app assets. Mobile engagement platforms combine behavior tracking, analytics, marketing automation, and messaging to engage mobile users with the right message at the right time and place. In 2014 we expect this market to reach $405 million, a 105% increase over 2013 as businesses move from evaluation stage to implementation.

Engaging with mobile users on a one to one basis by leveraging contextual and personal data combined with predictive models is proving to be a very effective strategy to drive value and revenues. Solution providers are flocking to this market from various segments of the mobile ecosystem bringing unique core competencies and setting the stage for a very competitive and dynamic marketplace.

Vendors that are able to build quality models, innovate compelling messaging interfaces, and integrate with a variety of industry players and data sources will be well positioned to succeed in this market.

Company Profiles Forecasts: 2013-2018
ADOBE Total Revenues—Mobile Engagement Platforms
GIMBAL Total MAU’s of Applications Employing Mobile Engagement Technology
IBM
LOCALYTICS
KAHUNA
URBAN AIRSHIP

Companies Mentioned

Accengage IBM Qualcomm
Adobe Iris Mobile Radium One
Amazon Jasper Mobile Responsys
Apenvoy Jeapie Roximity
Appboy Kahuna Salesforce.com
Apple Leanplum SAP
Appoxee Local Social Silverpop
Appsee Localytics Sitecore
Apsalar mBlox SugarCRM
Archer mGage Swirl
Artisan Mixpanel Swrve
Broadcom Mobile bridge Syniverse
Carnaval Mobile ROI Tapjoy & 5Rocks
Clickatell Mobile RQ TeaLeaf
Element Wave Mtkis Upsight
Eloqua Netmera Urban Airship
Gimbal Open Markets Waterfall
Google Oracle Xtify
Hipcricket Pardot

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