Integrating Communications Into the Omnichannel Contextual Shopping Journy

Ubiquitous data and mass adoption of mobile technology are creating a shopping experience that is distinctly personalized, engaging, contextual and omnipresent. This digital transformation has also led to a much more fragmented value chain and complex purchasing process. Retailers that can leverage innovative technologies to reduce friction as customers migrate across this chan...
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The In-Car App Experience: Convergence and Integration

As the car becomes more connected, users are demanding the same easy access to data and services that they have on their phone, in their car. This provides new opportunities for content providers, Silicon Valley mobile platform providers, and auto OEMs.  With this new opportunity, strategic decisions made today will have a significant impact on which companies will lead and wie...
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Codeless Mobile App Development Platforms: Quantifying Value & Analyzing Strategy

Codeless mobile app development platforms are filling an important role in enterprise mobility strategies. They are enabling companies to deploy more apps quicker and support a more iterative build process that increases the value of apps though greater stakeholder input. Research conducted by Smith’s Point Analytics shows that codeless mobile app platforms enabled developers, ...
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In-App Communications: The Opportunity for New Experiences on Web and Mobile

The convergence of mobile and cloud technology is changing the world of software development and information technology. The emergence of the API economy is creating solutions where complex processes are being abstracted away and exposed as easy to use services that developers can deploy in their applications. Telecommunications is the next industry to be disrupted by this tren...
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More Than Maps: the evolution of location based apps

Over the years, mobile navigation and mapping applications have evolved, and the method in which they are built has changed as well. Early location-based services (LBS) apps were difficult to build and required specialized skills, but over the years, leading map and geospatial technology vendors have simplified the development of location-focused mobile apps. As a tradeoff for ...
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Rewards and Risks of Enterprise Mobility

With enterprise documents increasingly available to workers on the go, opportunities to collaborate and work more efficiently are without bounds. Initiatives that provide employees with solutions for accessing, editing, and collaborating on documents in the cloud from mobile devices are leading to new business models that drive down costs while improving service and outcomes. ...
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Mobile Apps in the API Economy

Data transfer between applications and back-end data and services is becoming increasingly important. Ensuring this process is efficient and optimized for mobile will be key to better experiences. Introduction The growth of mobile technology has been nothing less than astounding, with an adoption rate faster than any technology in history. This explosive growth has lead to a fr...
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Mobile Widget White Paper

As part of our research of the mobile widget market we released a white paper providing an overview of the market and presenting a business case. You can download the paper here. http//www.arcchart.com/reports/widget_wp.asp
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