2017 – The Year of Automation and AI – Wrangling Complexity to Optimize Productivity

The technology expansion of the past decade fueled by the mobile computers in our pocket is slowing, signaling the end to easy growth. Mobile apps are becoming less important as channels of digital engagement are expanding from wearables to vehicles to messaging platforms. Companies are also learning to manage big data but still struggle to figure out how to act on it quickly. ...
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Neural networks are changing mobile and digital experiences

Advancements in artificial neural networks are breaking barriers leading to revolutionary mobile and digital experiences such as Augmented Reality and Chatbots. These technologies will have significant impact on business in the coming years as computers get better at understanding us and our environments. What is neural networks & deep learning? The first transistor was i...
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Context as a Service – Makeing mobile moments more accessable

The industry is awash with the buzz of context these days especially when it comes to mobile engagement and the software industry long ago went “all in” with the service based model. It’s inevitable, context as a service would emerge, and it has. Integrating context into mobile engagement strategies is one of the biggest challenges for mobile marketers in today’s digital bus...
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Mobile App Trends: 2016 and Beyond

As the mobile ecosystem has evolved it has become much more dynamic and flexible. The concept of Mobile First is fading as any particular mobile device is becoming a less important endpoint for a broader system in the cloud. This is driving new ways of thinking about mobile apps and how we build and engage with them. Apps must be more adaptive and less prescriptive. Greater fo...
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FrontPage for the App Age- PowerApps

Last week the company that brought the WYSIWYG web page builder FrontPage to market in 1997 announced the availability of PowerApps, a codeless application development platform that enables non-developers to create apps for web and mobile. As web development did in the 90’s, mobile app development tools are beginning to mature to the point where the everyday user can create the...
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A Look at Modern Mobile App Testing Strategies

Mobile apps have moved from an innovative way to engage with customers and elevate employee productivity to a must have mission critical technology that are a direct reflection of a company’s brand. While the importance of mobile apps has grown, the challenges of bringing to market quality, well performing apps has increased exponentially. To ensure quality apps Developers and...
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Deep Links Could Be a Disruptive Force in 2015?

Deep linking is beginning to attract some attention and may gain momentum in 2015 as brands continue to look for new ways to leverage their existing mobile assets. Deep linking is the process of linking directly to content or pages within a mobile app. Apps differ from webpages as they do not have an inherent lining protocol creating demand for deep linking technology that supp...
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Google Acquires Firebase for Back-End Sync

Google recently announced the acquisition of Firebase, a back-end-as-a-service (BaaS) provider that supports real-time synchronization. The acquisition provides Google with an important component to support an end-to-end development platform for Web and mobile apps. The acquisition also has more strategic implications by providing the company a monetization strategy to capitali...
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Codeless App Development: New Strategies with Fewer Resources

Codeless mobile application development platforms are gaining a mounting presence in the app development market. As the name suggests, these products enable non-developers to build mobile apps without writing any code using a drag and drop interface. Making application development available to the masses will position these platforms as an important productivity driver througho...
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Snapchat Innovating With AddLive

Last week Snapchat announced that they had acquired AddLive to integrate video chat into their app. AddLive is a Real-time video API platform that enables developers to integrate video chatting into their apps using REST APIs and WebRTC. This development is an important endorsement of WebRTC and communications as a feature. The new Snapchat feature enabled by AddLive allows ...
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